Apple rumors indicate that the price of the iPhone 15 Pro model is rising, and a recent leak that dissects iPhone 14 sales information may help to clarify this.
According to display analyst Ross Young, sales of the iPhone 14 are lagging behind those of the iPhone 13. Young found something far more shocking: sales of the iPhone 14 Plus have entirely dropped. Apple confirmed this on its Q4 earnings call, citing supply chain issues. And this lends significant credence to other rumors that indicate Apple will adjust the iPhone 15 price to address this.
Young, who is well-known for having an almost flawless track record, graphed the display shipments for each iPhone 14 model (below).
It demonstrates how Apple purchased an approximately similar amount of displays for the August release of the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max models. Orders for the iPhone 14 Plus had already decreased by half by October; they then fell by an additional 80% in November and then stopped altogether in December and January.
Even more concerning is the fact that, even after Apple restarted its orders for iPhone 14 Plus displays in February, they were still a tiny portion of those for the other iPhone 14 models. demonstrating absolutely little movement around the phone despite the intensive promotion. It is also notable that sales of the budget-friendly iPhone 14 have lagged much behind those of the pricier Pro variants.
Apple is rumored to be addressing this by increasing the price differential between the iPhone 15 regular and Pro models. While one leaker indicates that the iPhone 15 and iPhone 15 Plus costs would be reduced, multiple sources claim that the iPhone 15 Pro and iPhone 15 Pro Max (perhaps rebranded as the “Ultra”) will cost up to $200 more.
The latter seems more realistic because Apple takes pleasure in having the best profit margins in the sector. In particular, rising demand for the iPhone 14 Pro and Pro Max suggests that consumers may accept price increases.
Standard iPhone models are essential to Apple’s sales strategy since they are simpler to make and utilize a number of older components (chipset, display, camera, among others). They are a bonus for those who use Apple’s software and services, so the corporation will also want to preserve its popularity.
Leaks of the iPhone 15 also reveal important improvements coming to base models in the fall. Despite this, the decision still amounts to a gamble in light of the recent, broad increases in global prices.